EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 6, Problem 1C
Summary Introduction
Case summary:
Digital consumers are more in the prevailing market condition. In online shopping, Company A is the most popular online store that is preferred from all geographical area. The success of Company A is mainly because of introduction of Company A’s prime. This gives the benefit to consumers to get the free delivery and free shipping for a specific minimum of annual fee.
Company A becomes the top most online shopping site with the few years of prime introduction.
To discuss: Whether people think it is not valuable if they get the product for free.
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