The ways to eliminate the dissonance of a customer. The anxiety after the purchase of a product is termed as cognitive dissonance .

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Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

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A university student has just purchased a new Apple iPad. What factors might cause the student to experience post-purchase dissonance? How might the student try to overcome it? How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help?

Suppose you are employed by a large electronics retailer,and a customer comes to you with cognitive dissonanceover the purchase of an expensive computer system fromyour store the previous week. How would you work withthe customer to help eliminate the dissonance?

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Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

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Answer 3

Question

Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

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Answer 4

Question

Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

Expert Solution & Answer

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Answer 5

Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

Answer 6

Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

Answer 7

Chapter 6, Problem 5CTE

Summary Introduction

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

Answer 8

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Answer 11

Ch. 6 - Prob. 1ALR Ch. 6 - Prob. 2ALR Ch. 6 - Prob. 3ALR Ch. 6 - Prob. 4ALR Ch. 6 - Prob. 5ALR Ch. 6 - Prob. 6ALR Ch. 6 - Prob. 7ALR Ch. 6 - Prob. 8ALR Ch. 6 - Prob. 9ALR Ch. 6 - Prob. 10ALR

The ways to eliminate the dissonance of a customer. The anxiety after the purchase of a product is termed as cognitive dissonance .

Solution Summary: The author explains the ways to eliminate the dissonance of a customer. The marketer should provide the required information and knowledge to the customers on the purchased product.

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To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.

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Chapter 6 Solutions

The ways to eliminate the dissonance of a customer. The anxiety after the purchase of a product is termed as cognitive dissonance .

Solution Summary: The author explains the ways to eliminate the dissonance of a customer. The marketer should provide the required information and knowledge to the customers on the purchased product.

Videos

To discuss: The ways to eliminate the dissonance of a customer. The anxiety after the purchase of a product is termed as cognitive dissonance.

Want to see the full answer?

Chapter 6 Solutions

To discuss: The ways to eliminate the dissonance of a customer.

The anxiety after the purchase of a product is termed as cognitive dissonance.