EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 6, Problem 7ALR
Summary Introduction
To discuss: The three reasons where the subliminal perceptions are unlikely to results in a purchase and the role of neuroscience playing in creation of marketing message.
Perception refers to a person attributes to the incoming stimulate gathered with the help of five senses that is sight, touch, hearing, smell and taste.
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