EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 6, Problem 8ALR
Summary Introduction
To discuss: The components of attitudes and the two ways to change the consumer attitudes of the products.
A tendency of enduring a person’s unfavorable and favorable emotions, actions and evaluation towards an idea or object is termed as attitudes.
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EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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