EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
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Chapter 6, Problem 6ALR
Summary Introduction

To discuss: The two factors which interacts to create a perception of an object of a person and its importance to the marketers.

Perception refers to a person attributes to the incoming stimulate gathered with the help of five senses that is sight, touch, hearing, smell and taste.

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