Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.7CTE
Summary Introduction

To discuss: The step of consumer buying behavior for a new product and the new product adopted by Person X and whether the adoption under the method of adoption process or not.

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