Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.11AC
Summary Introduction
Case summary:
Company BH water is designed by the top most experts and it are awarded as World’s best water. This water contains electrolytes and minerals. This cost $72 for case of 24 water bottles.
This water is available only in fine restaurants, luxury hotels and gourmet markets. Another luxury water is Company FBH cost $100 for a bottle. This is cost is exclusive of silver or gold cap. If anyone needs with this cap then the cost will be doubled. Company A tops all these companies at $60,000 for a bottle.
Characters in the case:
- Company BH
- Company FBH
- Company A
To discuss: The buying factors which affects the consumers who buys luxury water bottles.
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Principles of Marketing, Student Value Edition (17th Edition)
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