Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.5DQ
Summary Introduction
To discuss: The various stages in adoption process and the way how Person X go through adoption process when he chooses university or college.
The process that has a series of stages that a consumer might adapt to a new service or a product is known as the consumer adoption stages.
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