Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.3DQ
Summary Introduction
To discuss: The term subculture and the two subculture Person X is belongs to and the reference group which influences Person X’s
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Principles of Marketing, Student Value Edition (17th Edition)
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