Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.2DQ
Summary Introduction
To discuss: Total marketing strategy and the way marketers use this approach
Summary Introduction
To discuss: The examples of services or product which uses total market strategy approach and the components which makes it ineffective or effective.
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Principles of Marketing, Student Value Edition (17th Edition)
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