Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.4DQ
Summary Introduction
To discuss: The new products' characteristics that have an effect in the adoption rate and the influence of each factor on electric automobiles.
The process that has a series of stages that a consumer might adopt to a new service or a product is known as consumer adoption stages.
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