Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 5, Problem 5.2DQ
Summary Introduction
To discuss: The reason for the marketer’s interest towards the consumer lifestyle and the dimension.
An individual’s pattern of living that is in his or her activities, opinions, and interests is known as lifestyle.
Summary Introduction
To discuss: The lifestyle of Person X along with the lifestyle dimension and find the consumption related activities on the basis of Person X’s lifestyle.
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Principles of Marketing (16th Edition)
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