Subculture and any two subcultures that can influence the consumption behaviour. Consumer buyer behaviour: It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Question

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Answer 1

Question

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption

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Answer 2

Question

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption

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Answer 3

Question

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption

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Answer 4

Question

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption

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Answer 5

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption

Answer 6

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption

Answer 7

Chapter 5, Problem 5.1DQ

Summary Introduction

To discuss: Subculture and any two subcultures that can influence the consumption behaviour.

Consumer buyer behaviour:

It denotes the buying behavior of individuals, consumers, and households who purchases goods and services for personal consumption.

Answer 8

Expert Solution & Answer

Explanation of Solution

Subculture:

Every culture has small subcultures or cluster of people who share value systems related to common life, experience, and situations. This includes nationalities, geographical regions, religions and racial groups. Several subcultures identify a significant market segments, and marketers usually design product and marketing programs customized to their necessities. Examples of three such vital subculture groups are Group HA, Group AFA, and Group ASA consumers.

Person X belongs to a sub culture of body building,

Person X will be spending his maximum time in gym in order to build a muscular body, this states that Person X is more interested in purchasing gym equipment’s, proteins, and sports shoes. The purchasing activity of Person X shows the influence of subculture on his consumption