Case summary:
Person JH is a college student who is passionate towards her fashion she shares her sense of fashion in her Blog JH. Person JH’s social influence made her to get an invitation for the Fashion Designer KS presentation in City NY fashion week after that she had blogged on the title “I had keep myself from drooling” that states about the collection.
The digital influencers like Person JH are given a payment for what they write on the blog and for posting photos in the Social media’s like I and P. Some of the digital influencers are paid with free trips. The best example is Person OL a personal style blogger who was invited by Company S to the southwest. The company also provided her a phone to post pictures on the Social media I with the company’s hashtag for their promotions.
Characters in the case:
- Person JH
- Person OL
- Fashion Designer KS
- Social media I
- Social media P
- City NY
- Company S
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
To summarize: The Federal Trade Commission (FTC) disclosure rules on utilizing social media in order to promote the services and product and determine whether the blogger that was reviewed in the previous question utilizes this rule.
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Chapter 5 Solutions
Principles of Marketing (16th Edition)
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