EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 2QA
Summary Introduction
To determine: The concept of share of customer, customer lifetime value (CLV) and customer prioritization.
Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.
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explain the concepts of share of customer, customerlifetime value (ClV), and customer prioritization
Why is it essential to retain customers, and how can we relate customer retention with relationship marketing?
Customer satisfaction, focused on current customers, is a key component of Relationship Marketing. Define both and explain the main goal of Relationship Marketing.
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