EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 5, Problem 1QA
Summary Introduction

To determine: CRM and is tie in using data analytics and making decisions.

Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.

Expert Solution & Answer
Check Mark

Answer to Problem 1QA

CRM is a method of retaining customers by creating a relationship, connection and interaction with them

Explanation of Solution

Given information: Customer relationship management helps in making decision and data analysis.

Retaining a customer is the most important aspect of marketing. Only a satisfied customer remains loyal with the company. To satisfy the need and wants of a customer a company maintains relationship with its customer through a technique called Customer Relationship Management. Even a single customer is also important to the company so company maintain relationship with all its customers

Company collect various data which can be managed and analyze the company’s CRM analyst to identify the assess and response to different campaign, spot latest trend. The data includes sales records, purchasing, sales and service records, types of purchase, product, and response to a promotional strategy or marketing campaigns, inquiries, complaints, and channel preferences. It also helps in determining the relationship between different types of data.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Response to G.H.  Product Strategy Simple Mills has established strong brand equity through its commitment to providing clean, nutritious, and delicious food products made from simple, whole food ingredients. The brand's focus on health and wellness, transparency, and sustainability has cultivated a loyal customer base that values these attributes. Simple Mills' products are perceived as high-quality and trustworthy, which differentiates them from competitors who may use artificial additives or less nutritious ingredients. This differential influence allows Simple Mills to command a premium price and maintain a competitive edge in the market. Ethical implications of Simple Mills' products span from development through use and disposal. During development, Simple Mills prioritizes the use of natural, non-GMO ingredients, which supports sustainable farming practices and reduces the environmental impact of food production. This ethical approach aligns with consumer demand for transparency…
Choose a health care organization to examine their brand and marketing strategies. I need help answering the following questions about Healthcare claims in a Hospital Sharing about  the chosen organization. Describing their brand. Exampling one of their marketing campaigns? And How does the marketing campaign support the brand?
Why all app now is ask us to pay ? Now there is a scammer app or website that claims to be free but it's not why ? now app is ask money i m frustrated
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage