EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 8QA
Summary Introduction
To determine: the difference between cost per impression and cost per click in purchasing digital advertisement.
Introduction: Purchasing digital advertisement is also known as Digital media buying. It is the process of buying positioning for advertisement on any digital platform such website and app etc.
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The first stage in the consumer buying process is:
a.
Problem recognition
b.
Evaluation of alternatives
c.
Post purchase dissonance
d.
Information search
Is a separate e-marketing plan necessary or overkill?
Who are typical online buyers and sellers? What are some ofthe strategic implications of these facts to online marketers
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