EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 5QA
Summary Introduction
To determine: The term data mining, primary data types for data mining and its important application for the marketer.
Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.
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