EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.
Describe your online marketing tactics for the smartwatch company.
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Create one social media marketing post (e.g., educational, promotional, engagement post) for Facebook, Instagram, or Twitter a smartwatch company.
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