Essentials of MIS (12th Edition)
12th Edition
ISBN: 9780134238241
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 4, Problem 7DQ
Program Plan Intro
Behavioral targeting
Behavioral targeting is referred as following an individual history of browsing behavior on different web sites.
- The target is to tracking the user interests and intentions that revealing them to advertisements.
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Assessment:
1. What are the negative implications of Illegal Pyramiding to an individual?
2. What are the negative implications of illegal pyramiding to the economy?
3. What are the negative implications of Illegal Pyramiding to the Society?
4. (In your own opinion) Why do people, having heard of major cases of pyramiding schemes in the
past, still get ensnared on the same trap by these fraudsters?
5. If you get invited by a friend to join a network where you are most probably doubting the
legitimacy, how would you tell him/her that you refuse to join?
1. What methods does a social engineering hacker use to gain information about a user’s login ID and password? How would this method differ if it targeted an administrator’s assistant versus a data-entry clerk?
2. Consider the information stored in your personal computer. Do you currently have information stored in your computer that is critical to your personal life? If that information became compromised or lost, what effect would it have on you?
3. There are a number of professional organizations for computer security. Search for two organizations and share the websites and descriptions of those organizations. Share that information here:4. Choose two of the US federal agencies listed in Chapter 3 that deal with computer/cybercrime. List at least three differences, in terms of reach or responsibility, between the two organizations.
Explain Cyber Bullying vs. Cyber Stalking with real world example?
Chapter 4 Solutions
Essentials of MIS (12th Edition)
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Similar questions
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- A ride sharing app has decided to promote a new category of cab drivers by tweaking the app so that customers are first prioritized to these set of drivers before others. However, they decide to make a full disclosure regarding this to their customers at the time of accepting the booking. Cab drivers have a right to reject a rider, but a small penalty is levied on customers through a small additional charge for accepting a cab from a different category.What are the key ethical issues that you anticipate? If you were working for the ride sharing app, would you have handled this requirement differently?arrow_forwardWhat kind of an influence does mining data have on individuals' right to privacy and safety?arrow_forwardAs the world becomes more interconnected through the Internet and social media platforms, what are the implications of the vast amount of data being collected and analyzed by tech companies, and how can individuals and society as a whole strike a balance between utilizing this data for beneficial purposes like personalized services and targeted advertising, while safeguarding user privacy and preventing potential misuse or manipulation of data for malicious intent?arrow_forward
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