Essentials of MIS (12th Edition)
12th Edition
ISBN: 9780134238241
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 4, Problem 7DQ
Program Plan Intro
Behavioral targeting
Behavioral targeting is referred as following an individual history of browsing behavior on different web sites.
- The target is to tracking the user interests and intentions that revealing them to advertisements.
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Chapter 4 Solutions
Essentials of MIS (12th Edition)
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