Operations and Supply Chain Management, 9th Edition WileyPLUS Registration Card + Loose-leaf Print Companion
9th Edition
ISBN: 9781119371618
Author: Roberta S. Russell
Publisher: Wiley (WileyPLUS Products)
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Chapter 4, Problem 3.1CP
Lean and Mean
Megan McNeil,
The product design team has constructed the framework for a house of quality from initial customer interviews. Now the team is set to perform a competitive assessment by selecting three popular grocery store brands and measuring the design characteristics. As the team works on the house, it is anticipated that additional design characteristics may emerge. The target values section of the house would represent L&M’s new brand.
Complete the house of quality in Figure 4.15 Lean & Mean House of Quality, and write a report to Megan containing your recommendations for the new product development. Be sure to explain how you arrived at your conclusions.
FIGURE 4.15 Lean & Mean House of Quality
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Students have asked these similar questions
Scenario
You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill.
Accurate forecasts are important for many reasons, including for the company to ensure they have the materials
they need to create the products required in a certain period of time. Your objective is to minimize the forecast
error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%.
You have historical monthly sales data for the past year and access to software that provides forecasts based on
five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential
Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given
data, you will identify trends and patterns to create a more accurate forecast.
Approach
Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…
Approach
Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next
month.
Remember to select the forecasting technique that produces the forecast error nearest to zero. For example:
a. Naïve Forecast is 230 and the Forecast Error is -15.
b. 3-Month Moving Forecast is 290 and the Forecast Error is -75.
c. Exponential Smoothing Forecast for .2 is 308 and the Forecast Error is -93.
d. Exponential Smoothing Forecast for .5 is 279 and the Forecast Error is -64.
e. Seasonal Forecast is 297 and the Forecast Error is -82.
The forecast for the next month would be 230 as the Naïve Forecast had the Forecast Error closest to zero with a
-15. This forecasting technique was the best performing technique for that month. You do not need to do any
external analysis-the forecast error for each strategy is already calculated for you in the tables below.
Naïve
Month Period
Actual
Demand
Naïve Forecast
Error
3-
Month
Moving
Forecast
3-
Month
Moving…
Scenario
You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill.
Accurate forecasts are important for many reasons, including for the company to ensure they have the materials
they need to create the products required in a certain period of time. Your objective is to minimize the forecast
error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%.
You have historical monthly sales data for the past year and access to software that provides forecasts based on
five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential
Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given
data, you will identify trends and patterns to create a more accurate forecast.
Approach
Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…
Chapter 4 Solutions
Operations and Supply Chain Management, 9th Edition WileyPLUS Registration Card + Loose-leaf Print Companion
Ch. 4 - Designing the Everyday Michael Graves, probably...Ch. 4 - Designing the Everyday Michael Graves, probably...Ch. 4 - Jugaad, Design for the Times India has a Hindi...Ch. 4 - Jugaad, Design for the Times India has a Hindi...Ch. 4 - Consider Nikes Flyknit Design Nike has been...Ch. 4 - Consider Nikes Flyknit Design Nike has been...Ch. 4 - Consider Nikes Flyknit Design Nike has been...Ch. 4 - Creating Fairphones Fairphone launched its first...Ch. 4 - Creating Fairphones Fairphone launched its first...Ch. 4 - Creating Fairphones Fairphone launched its first...
Ch. 4 - Creating Fairphones Fairphone launched its first...Ch. 4 - Describe the strategic significance of design. How...Ch. 4 - Give an example of a product or service you have...Ch. 4 - Sometimes failures provide the best opportunities...Ch. 4 - BusinessWeek sponsors a best design competition...Ch. 4 - Prob. 6QCh. 4 - Prob. 7QCh. 4 - Prob. 8QCh. 4 - Prob. 10QCh. 4 - Prob. 11QCh. 4 - Prob. 12QCh. 4 - Prob. 13QCh. 4 - How can design teams improve the quality of...Ch. 4 - Discuss the concept of concurrent design. What are...Ch. 4 - Prob. 16QCh. 4 - Describe the objectives of failure mode and effect...Ch. 4 - Prob. 22QCh. 4 - Prob. 1PCh. 4 - An alternative airplane design is given here....Ch. 4 - Calculate the reliability of the following system.Ch. 4 - Prob. 4PCh. 4 - Prob. 5PCh. 4 - Prob. 6PCh. 4 - Glen Evans is an emergency medical technician for...Ch. 4 - Examine the systems given below. Which system is...Ch. 4 - Prob. 9PCh. 4 - Prob. 10PCh. 4 - Prob. 11PCh. 4 - You have won two tickets to a Lady Gaga concert in...Ch. 4 - Prob. 13PCh. 4 - La Pied manufactures high-quality orthopedic...Ch. 4 - Prob. 15PCh. 4 - The Management Department recently purchased a...Ch. 4 - Prob. 17PCh. 4 - As a regional sales manager, Nora Burke travels...Ch. 4 - Nadia Algar is the overworked IT resource person...Ch. 4 - Derek is disappointed in his high-speed Internet...Ch. 4 - Prob. 21PCh. 4 - Prob. 1.1CPCh. 4 - Prob. 1.2CPCh. 4 - Prob. 1.3CPCh. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Lean and Mean Megan McNeil, product manager for...
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