![Marketing - Standalone book](https://www.bartleby.com/isbn_cover_images/9781259573545/9781259573545_largeCoverImage.gif)
Case summary:
Person RS started to repair computers while studying college in order to pay his bills. Person RS quickly noticed the changes in the technology and the needs of the consumer. Thus, with the help of Person S he found the Company GS in the year 1994. To make sure that the employees does not make a threat to the consumers they wore the uniform that consists of black and white clothes that is known as “GM”.
The Company GS charged fixed prices without considering of how much time was needed and they made house calls. In the year 2002, the electronics retailer Company BB has purchased the Company GS in order to decrease the
Characters in the case:
- Person RS
- Company GS
- Person S
- Company BB
Introduction:
The variations in the
To conduct: The environmental scan for Company GS in order to find the key trends, the knowledge of Person X on consumer electronics and find the trends that influence Company GS in the upcoming future.
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Chapter 3 Solutions
Marketing - Standalone book
- Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Student Guide Methods of evaluation Codes of practice How is sales promotions used from market to market What is required to expand sales promotions in new markets What is allowed: knowledge of the voluntary codes and practices The legal codes of practicearrow_forwardThe growth and use of social media for marketing and ways it benefits marketers versus using traditional marketing alone?arrow_forwardResponse to Gwyn Harper I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…arrow_forward
- Respond to Cee One product I regularly purchase through an intermediary is my smartphone from a retailer rather than directly from the manufacturer. The intermediary adds value in several ways, making the purchasing experience more convenient and beneficial. First, they offer comparative shopping, allowing me to evaluate different brands, models, and pricing in one location. Retailers also provide customer support through in-person assistance, return policies, and warranty services, which might not be as accessible when purchasing directly from the manufacturer. Additionally, intermediaries often offer financing options, trade-in programs, and exclusive promotions, making the product more affordable and accessible. Finally, their role in inventory management and distribution ensures that products are readily available when needed, reducing wait times for customers. These added benefits make purchasing through an intermediary a more seamless and value-driven experience. Consider the…arrow_forwardResponse to G.H. I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…arrow_forwardWhy is a business plan important? What business idea are you using for your business plan? Describe it so classmates can see what everyone else is working on.arrow_forward
- Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo Using the information provided, identify each element of your marketing mix. (NB, you are NOT required to define marketing mix, but to list the marketing mix elements of the company). Identity the…arrow_forwardWhat do you believe will be your highest costs associated with your proposed company? Why?arrow_forwardGlo bus Year6 Projected Y6 Performance Projections Help File Projected EPS, ROI, Credit Rating & Image Rating for Year 6 Earnings Per Share $1.30 $1.25 Return On Equity 20.4% 17.5% Credit Rating A– B+ Image Rating 70 70 Projected Net Revenues, Net Profit, and Ending Cash for Year 6 Net Revenues ($000s) 371,256 +11.1% Net Profit ($000s) 26,000 +73.3% Ending Cash ($000s) 25,453 +20,453arrow_forward
- What do you think of the idea of agencies certifying an enlightened workplace?arrow_forwardReflect on a product you purchase from an intermediary other than a smart phone. What are some ways you believe the intermediary adds value to your purchase of that product?arrow_forwardReflect on a product you purchase from an intermediary. What are some ways you believe the intermediary adds value to your purchase of that product?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)