Case summary:
Person RS started to repair computers while studying college in order to pay his bills. Person RS quickly noticed the changes in the technology and the needs of the consumer. Thus, with the help of Person S he found the Company GS in the year 1994. To make sure that the employees does not make a threat to the consumers they wore the uniform that consists of black and white clothes that is known as “GM”.
The Company GS charged fixed prices without considering of how much time was needed and they made house calls. In the year 2002, the electronics retailer Company BB has purchased the Company GS in order to decrease the
Characters in the case:
- Person RS
- Company GS
- Person S
- Company BB
Introduction:
The variations in the
To conduct: The environmental scan for Company GS in order to find the key trends, the knowledge of Person X on consumer electronics and find the trends that influence Company GS in the upcoming future.
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Chapter 3 Solutions
Marketing - Standalone book
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