Person RS started to repair computers while studying college in order to pay his bills. Person RS quickly noticed the changes in the technology and the needs of the consumer. Thus, with the help of Person S he found the Company GS in the year 1994. To make sure that the employees does not make a threat to the consumers they wore the uniform that consists of black and white clothes that is known as “GM”. The Company GS charged fixed prices without considering of how much time was needed and they made house calls. In the year 2002, the electronics retailer Company BB has purchased the Company GS in order to decrease the rate of return on complex products. At present more than 20,000 employees of Company GS are working in Company BB. The Company GS repairs more than 3,000 personal computers a day and generate a profit of $2 billion. Characters in the case: Person RS Company GS Person S Company BB Introduction: The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning . To determine: The major environmental forces that made an opportunity for Person RS to start the Company GS

Question

Want to see the full answer?

Answer 1

Question

Chapter 3, Problem 1VC

Summary Introduction

Case summary:

Person RS started to repair computers while studying college in order to pay his bills. Person RS quickly noticed the changes in the technology and the needs of the consumer. Thus, with the help of Person S he found the Company GS in the year 1994. To make sure that the employees does not make a threat to the consumers they wore the uniform that consists of black and white clothes that is known as “GM”.

The Company GS charged fixed prices without considering of how much time was needed and they made house calls. In the year 2002, the electronics retailer Company BB has purchased the Company GS in order to decrease the rate of return on complex products. At present more than 20,000 employees of Company GS are working in Company BB. The Company GS repairs more than 3,000 personal computers a day and generate a profit of $2 billion.

Characters in the case:

Person RS

Company GS

Person S

Company BB

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

To determine: The major environmental forces that made an opportunity for Person RS to start the Company GS

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Response A Oh, sandwich, where art thou, my bread? I love you, your ham, your cheese. My stomach rumbles and my tummy grumbles. I can't wait for you to fill my belly! The lettuce is crisp and crunchy. The tomatoes are red and sweet. The mustard is spicy! The bread is soft and yummy. Between two slices, I found paradise. It's like an orgasm for my soul, and I cry at the sweetness. It's a simple and deeply profound pleasure. It abates my hunger and gives my muscles fuel. Thank you for nourishing me. With every bite, joy does resound.

How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.

Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples