Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 3, Problem 6AMK
Summary Introduction

To determine: The strategies that Company J must consider to make an effective barrier for entry

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

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