MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Question
Chapter 3, Problem 3VC
Summary Introduction
Case summary:
Person RS started to repair computers while studying college in order to pay his bills. Person RS quickly noticed the changes in the technology and the needs of the consumer. Thus, with the help of Person S he found the Company GS in the year 1994. To make sure that the employees does not make a threat to the consumers they wore the uniform that consists of black and white clothes that is known as “GM”.
The Company GS charged fixed prices without considering of how much time was needed and they made house calls. In the year 2002, the electronics retailer Company BB has purchased the Company GS in order to decrease the
Characters in the case:
- Person RS
- Company GS
- Person S
- Company BB
Introduction:
The variations in the
To conduct: The environmental scan for Company GS in order to find the key trends, the knowledge of Person X on consumer electronics and find the trends that influence Company GS in the upcoming future.
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How can I summarize my Marketing Proposal
1. Product Strategy
Product/Service Description
Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.
Justification for the Need
With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.
2. Pricing Strategy
We will adopt a value-based pricing strategy, setting the price at $99.99.
Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
Chapter 3 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 3.1 - Prob. 3.1LOCh. 3.2 - Prob. 3.2LOCh. 3.2 - Prob. 3.1LRCh. 3.2 - Prob. 3.2LRCh. 3.2 - Prob. 3.3LRCh. 3.3 - Prob. 3.3LOCh. 3.3 - Prob. 1MIAMCh. 3.4 - Prob. 3.4LOCh. 3.5 - Prob. 3.5LOCh. 3.5 - Prob. 3.4LR
Ch. 3.5 - Prob. 3.5LRCh. 3.5 - Prob. 3.6LRCh. 3.6 - Prob. 3.6LOCh. 3.6 - Prob. 1MMCh. 3.6 - Prob. 3.7LRCh. 3.6 - Prob. 3.8LRCh. 3.6 - Prob. 3.9LRCh. 3 - Prob. 1AMKCh. 3 - Prob. 2AMKCh. 3 - Prob. 3AMKCh. 3 - Prob. 4AMKCh. 3 - Prob. 5AMKCh. 3 - Prob. 6AMKCh. 3 - Prob. 7AMKCh. 3 - Prob. 8AMKCh. 3 - Prob. 1VCCh. 3 - Prob. 2VCCh. 3 - Prob. 3VCCh. 3 - Prob. 4VC
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