The reason for the companies developing multicultural marketing programs Introduction: The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning .

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What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.

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Chapter 3.2, Problem 3.2LR

Summary Introduction

To determine: The reason for the companies developing multicultural marketing programs

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

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What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.

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