MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 3, Problem 2AMK
Summary Introduction

To determine: The new features that would be added to an automobile that is mainly designed for people of 55+ age group and in what magazines this advertisements appeal to be better for the target market

Introduction:

The specific group of customers in which the service or product is aimed is known as the target market.

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