Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.4DQ
Summary Introduction
To discuss: The effect on the varying age structure of population on the spending and purchasing behavior of the customer.
The understanding of how the customers, individuals, groups, or organizations choose, utilize, purchase, and dispose services, goods, and ideas to fulfill their wants and needs is the
Summary Introduction
To discuss: The reason for the trend being important towards the marketers.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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