Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.14AC
Summary Introduction
Case summary:
Marketers concentrate more on the demographic trends like age, population, and ethnicity. Country U provides various informations regarding the demographic trends on various fields.
To discuss: The other demographic trends and their significances towards the marketers.
Demographic trends refer to the changes in the demography of the company over a specific period of time.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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