Case summary:
B Company is a big fast-food burger restaurant that is exclusively for fries and burgers. The business of B Company gradually decreases as people become little conscious on their health, as it involves more fatty and high-calorie foods.
Later, B Company came up with an idea of low-fatty fries to bring the health-conscious consumers. This type of French fries is known as “satisfries”. However, this is not enough for the company to make the healthy food lovers happy. Satisfries were considered less than the fry fiasco.
Characters in the case:
B Company.
To discuss: Whether B Company creates the customer value or chases the trends.
Introduction:
Marketing environmental forces are classified among 5 areas:
- Political and regulatory environment
- Economic environment
- Competitive environment
- Technological environment
- Social and cultural environment
Want to see the full answer?
Check out a sample textbook solution
Chapter 3 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
- Breifly discuss the following- In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change?arrow_forwardHow has a market orientation contributed to Dollar Shave Club’s rapid growth?arrow_forward1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.arrow_forward
- How does Zappos build long-term customer relationships?arrow_forwardHow did you grow as a marketing thinker ? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life).arrow_forward1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.arrow_forward
- Please watch the YouTube video from Seth Godin (This is Marketing) and Philip Kotler and consider the three key forces driving the new marketing realities(textbook). Evaluate Kotler's perspective and Seth's perspective: you can discuss how they are similar and different or how the three key forces drive the new marketing realities(textbook) likely to change in the future?arrow_forwardWhat is Konica Minolta’s mission?arrow_forwardWhat are the marketing opportunities and problems confronting in burger king? Please don't write the answer by hand writingarrow_forward
