Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.3DQ
Summary Introduction
To discuss: The Generation Z and the differences between Generation Z and other demographic groups.
Introduction:
Country U has various generational groups. They are baby boomers, Generation X, the millennial, and Generation Z.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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