Concept explainers
To discuss: The types of publics in
Introduction:
A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.
Explanation of Solution
There are seven types of public in a marketing environment of a company:
- 1. Financial publics
- 2. Media publics
- 3. Government publics
- 4. Citizen-action publics
- 5. Local publics
- 6. General publics
- 7. Internal publics
Financial publics:
Financial publics influence the organization to acquire the funds.
Banks, stock holders, and investment analyst are the some of the financial publics.
Media publics:
Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.
Government publics:
Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.
Citizen-action publics:
This is used to have a public relationship between the organization and consumers.
Local publics:
Local publics include the community organization and neighborhood residents.
General publics:
Every organization must look into the attitudes of the general public towards the services and products.
Internal publics:
Internal publics include the volunteers, board of directors, workers and managers.
Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.
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