The types of publics in marketing environment of a company. Introduction: A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public .

Question

Want to see more full solutions like this?

Answer 1

Question

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Students have asked these similar questions

Being upper management ECRHS and understanding the impact branding and competitive strategies have on consumer choice. Understanding that our \ goal as a marketing manager is to increase your organization’s appeal to the community. How can I Explain what impact brand had on the marketing strategy. along with Explaining what impact competitors had on the marketing strategy. Describing the relationship between consumer choice and chosen marketing strategies.

Being upper management ECRHS and understanding the impact branding and competitive strategies have on consumer choice. Understanding that our \ goal as a marketing manager is to increase your organization’s appeal to the community. How can I Explain how the organization and its brand(s) are perceived in the market (e.g., what is the reputation to the public?). And How can I Explain if changes in market share reflect how customers feel about ECRHS. Recommening ways to improve the customer perception of ECRHS in the community.

Being upper management ECRHS and understanding the impact branding and competitive strategies have on consumer choice. Understanding that our \ goal as a marketing manager is to increase your organization’s appeal to the community. What and Describing how can I decribe  2 largest competitors and how their offerings differ from those of ECRHS. Analyzing the causes of the organization’s lost market share in several areas. along analyzing the pact new entrants would have on the market share for ECRHS. Explaining the key differentiators for ECRHS from competitors and your justifications. along with Recommening ways to increase the number of consumers that will choose ECRHS over community competitors.

Answer 2

Question

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Answer 6

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Answer 7

Chapter 3, Problem 3.1DQ

Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Answer 8

Expert Solution & Answer

Explanation of Solution

There are seven types of public in a marketing environment of a company:

1. Financial publics
2. Media publics
3. Government publics
4. Citizen-action publics
5. Local publics
6. General publics
7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

Answer 12

Ch. 3 - Prob. 3.1DQ Ch. 3 - Prob. 3.2DQ Ch. 3 - Prob. 3.3DQ Ch. 3 - Prob. 3.4DQ Ch. 3 - Prob. 3.5DQ Ch. 3 - Prob. 3.6CTE Ch. 3 - Prob. 3.7CTE Ch. 3 - Prob. 3.8CTE Ch. 3 - Prob. 3.9AC Ch. 3 - Prob. 3.10AC

The types of publics in marketing environment of a company. Introduction: A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public .

Concept explainers

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Explanation of Solution

Want to see more full solutions like this?

Chapter 3 Solutions

The types of publics in marketing environment of a company. Introduction: A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public .

Concept explainers

To discuss: The types of publics in marketing environment of a company. Introduction: A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Explanation of Solution

Want to see more full solutions like this?

Chapter 3 Solutions

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.