Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 3, Problem 3.2DQ
Summary Introduction

To discuss: The reasons on why marketing intermediaries are significant to marketers.

Manufacturing businesses is a process involves in processing different materials into substantial products. Service businesses manufacture business services or administrations. Marketing intermediaries purchase items from producers and after that exchange them.

Blurred answer
Students have asked these similar questions
General Accounting
I need help Writing word analysis of how my market share analysis, your break-even calculation, and your pro forma calculation will affect the marketing strategies for ECRHS. Make sure to recommend whether to pursue this product or service and your reasoning.
Which of these has been a complaint some marketers have about Groupon and its coupon deals?   Few consumers know about Groupon, so businesses must spend money to educate them.   Groupon does not try hard enough to sell the service.   The money-saving coupons attract only deal-seekers, who rarely become long-term customers.   Consumers are getting bored with shopping and couponing apps.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
    Text book image
    Principles of Management
    Management
    ISBN:9780998625768
    Author:OpenStax
    Publisher:OpenStax College
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning