Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.10AC
Summary Introduction
Case summary:
O and M Companies are a ride-sharing business that is filled with its advanced technology such as creating an app for payment by the customers. Many say that the ride-sharing business of O and M Company has many issues namely kidnapping, riders being attacked, and driver accidents. Thus, O and M Companies were banned.
To discuss: The business model on the basis of sharing economy.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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Principles of Marketing, Student Value Edition (17th Edition)
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