Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 3, Problem 3.15VC
Summary Introduction
Case summary:
B Company is a big fast-food burger restaurant that is exclusively for fries and burgers. The business of B Company gradually decreases as people become little conscious on their health, as it involves more fatty and high calorie foods.
Later, B Company came up with an idea of low fatty fries in order to bring health consciousness to consumers. This type of French fries is called as “satisfries”. But, it is not enough for the company to make health food lovers happy. Satisfries were considered little than the fry fiasco.
Characters in case:
B Company
To discuss: The
Introduction:
Marketing environmental forces are classified among 5 areas.
- Political and regulatory environment
- Economic environment
- Competitive environment
- Technological environment
- Social and cultural environment
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)
Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).
Which of the following questions that an audience may ask focuses on logic?
a. What is your background and experience?
b. How do I know I can trust you?
c. How can I verify this information?
d. Who benefits from this proposal?
Which of the following questions that an audience may ask focuses on logic?
a. What is your background and experience?
b. How do I know I can trust you?
c. How can I verify this information?
d. Who benefits from this proposal?
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Principles of Marketing, Student Value Edition (17th Edition)
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