Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.22MML
Summary Introduction
To discuss: The recent changes in the technological environment that impact marketing.
Introduction:
Technological environment refers to the changes in the environment due to the technological changes, which benefits as well as affects the business.
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