EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 3, Problem 2DQ
Summary Introduction
Interpretation:Order qualifiers and winners of the automobile business are to be determined.
Concept Introduction:Order qualifiers are the competitive standards that make the products of a firm viewed and accepted as fit for purchase by consumers while on the other hand order winners are the standards that separate the products and services from one business to another while contributing towards winning a business.
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