EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 3, Problem 4CQD
Summary Introduction
Interpretation:The changes that need to be adapted in operations to support the execution of the revised strategyare to be discussed.
Concept Introduction:It is essential to manage the operational functions efficiently in order to support the revised strategy while coping with the outcomes of the same. Accordingly, relevant pre and post services should be implemented in retaining the existing customers while attracting the new ones.
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Question 1
M&H company ltd. sells television sets and has collected monthly sales data (in units) for the past 12
months as shown in table 1below:
TABLE 1
Month
Sales (Units)
1
120
2
135
3
150
4
165
5
180
6
200
7
195
8
210
9
225
10
240
11
255
12
270
Using the data provided, answer the following questions:
a. Using a 3-month weighted moving average with weights 0.5, 0.3, and 0.2 (most recent month
having the highest weight), calculate the forecast for month 13.
[2 marks]
b. If the company applies an exponential smoothing method with a smoothing constant (a) = 02,
and assumes an initial forecast of 120 units for Month 1, calculate the forecast for month 13.
[6 marks]
c. Calculate the Mean Absolute Deviation (MAD) for the exponential smoothing method and
weighted moving average method using the actual sales data for Months 4 to 12 and determine
which method is more accurate.
[8 marks] d.
Compute the values of a (intercept) and b (slope) using the least squares method. [7 marks]
e. Use the…
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