EBK OM
EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 3, Problem 9PA
Summary Introduction

Interpretation:The means by which the much known USA conglomerate has been using innovation as a competitive priority in obtaining competitive advantage for over a century.

Concept Introduction:

The much known Boston based conglomerate has been in operations for over a century with providing its customers many innovative products. The firm engages in manufacturing aircraft engines, production and distribution of electronic appliances, et cetera. Apart from the aforesaid, the company has spread its presence to areas such as energy, finance, healthcare as well as software. Innovativeness has always been at the core of the company’s operations which could be considered the reason for the company’s existence that spans over a century.

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