Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 3, Problem 15DQ
Summary Introduction
To determine:
Whether the culture of the organization mentioned in the case study possess characteristics of innovativeness.
Introduction:
The culture of an organization makes a great impact as to how well or bad it performs. In order to survive in a much competitive and fast paced business environment, an organization needs to correctly identify the preferences of customers. This has to be done by coming up with innovative ideas that haven’t been heard before. By identifying customer preferences, innovative product ideas must be put forward as a surprise to the customers themselves. Nevertheless, being innovative in relation to matters on employees is also an area that companies of the day should look into.
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