Operations and Supply Chain Management
Operations and Supply Chain Management
14th Edition
ISBN: 9780078024023
Author: F. Robert Jacobs
Publisher: MCG
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Chapter 3, Problem 1.3CQ
Summary Introduction

Case summary:

Company IA is a retailer of household items which dominates markets across 32 countries. Company IA is with the idea of “low price with the meaning”. Company IA says that the price tag of their products is the biggest selling point.

To explain: The additional feature of the concept of Company IA that contribute to creating exceptional value to the customers.

Product concept:

It the knowing of the dynamics of a product that showcases the most important qualities and features of the product to the customers.

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