MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 20.3, Problem 20.7LR
Summary Introduction

To discuss: The presentation format which is more consistent with the marketing concept and its reason.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter. The one of the stages in personal selling is presentation.

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