MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 20.2, Problem 20.2LO
Summary Introduction

To discuss: The three different types of personal selling.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.

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Discuss the process or the methods that are involved in personal selling .
What are the goals of personal selling .
Explain the concept of personal selling and the benefits. Provide an explanation of the concept as well as the benefits thereof.
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