MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 20.3, Problem 20.6LR
Summary Introduction

To discuss: The difference between the lead and qualified prospect.

Introduction:

There are three types of prospects:

  • Lead
  • Prospect
  • Qualified prospect

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