MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 20.4, Problem 20.4LO
Summary Introduction

To discuss: Major functions of sales management.

Introduction:

Planning the selling program and controlling and implementing the sales effort, is termed as sales management.

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