Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 27P
a)
Summary Introduction
To determine: The increase in sales from the rebate that would make the rebate and price cut equally desirable.
Price cut:
Price cut is the cutting down the price of a product. It is usually done to increase sales and improve the market share of a product.
Price rebate:
Price rebate is when a certain amount of the purchase price is returned to the buyer after the buyer has purchased a certain volume of a product.
b)
Summary Introduction
To perform: A sensitivity analysis that could be used to help determine the best decision for Company D.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Asymmetric information and imperfect information tend to distort market price and quantity. The use of a money-back guarantee might work to
Group of answer choices
Enhance the promise of quality and reduce distortion of the market price and quantity.
Motivate buyers to intentionally abuse products so that they can get their money back, reducing the impact of distorted market price and quantity.
Encourage buyers to worry about why such a guarantee was necessary, increasing the distortion of market price and quantity.
Stabilize the price and quantity of the product.
Anne is a bargain-minded shopper. Normally, her favorite toothpaste costs the same at both of her local supermarkets, but the stores are having competing sales this week. At one store, there is a bonus offer: buy 2, get 1 free. At the other store, toothpaste is being sold at 40 percent off. Anne instantly opts for the first offer. Was that really the less-expensive choice? (Hint: Is “buy 2, get 1 free” the same as 50 percent off?)
In lecture, I observed that marketing and business are inherently involved with risk. It is generally assumed that high risk leads to higher profit — assuming you choose the risk wisely and assuming you succeed.
Considering risk, please answer the following:
What are risks you might encounter when choosing product features?
When choosing the price for a product, what kinds of risk might be involved?
How might your choice of a Place to distribute your product be a risk?
What might be risks in making advertisement or executing a social media campaign?
Marketing research can reduce risk. Explain how market research might reduce the risk — or increase your confidence in the risk — for any two risks you identified above.
Chapter 2 Solutions
Practical Management Science
Ch. 2.4 - Prob. 1PCh. 2.4 - Prob. 2PCh. 2.4 - Prob. 3PCh. 2.4 - Prob. 4PCh. 2.5 - Prob. 5PCh. 2.5 - Prob. 6PCh. 2.5 - Prob. 7PCh. 2.5 - Prob. 8PCh. 2.5 - Prob. 9PCh. 2.6 - Prob. 10P
Ch. 2.6 - Prob. 11PCh. 2.6 - Prob. 12PCh. 2.6 - Prob. 13PCh. 2.7 - Prob. 14PCh. 2.7 - Prob. 15PCh. 2.7 - Prob. 16PCh. 2.7 - Prob. 17PCh. 2.7 - Prob. 18PCh. 2.7 - Prob. 19PCh. 2 - Julie James is opening a lemonade stand. She...Ch. 2 - Prob. 21PCh. 2 - Prob. 22PCh. 2 - Prob. 23PCh. 2 - Prob. 24PCh. 2 - Prob. 25PCh. 2 - The file P02_26.xlsx lists sales (in millions of...Ch. 2 - Prob. 27PCh. 2 - The file P02_28.xlsx gives the annual sales for...Ch. 2 - Prob. 29PCh. 2 - A company manufacturers a product in the United...Ch. 2 - Prob. 31PCh. 2 - Prob. 32PCh. 2 - Assume the demand for a companys drug Wozac during...Ch. 2 - Prob. 34PCh. 2 - Prob. 35PCh. 2 - Prob. 36PCh. 2 - Prob. 37PCh. 2 - Suppose you are borrowing 25,000 and making...Ch. 2 - You are thinking of starting Peaco, which will...Ch. 2 - Prob. 40PCh. 2 - The file P02_41.xlsx contains the cumulative...Ch. 2 - Prob. 42PCh. 2 - Prob. 43PCh. 2 - The IRR is the discount rate r that makes a...Ch. 2 - A project does not necessarily have a unique IRR....Ch. 2 - Prob. 46PCh. 2 - Prob. 1CCh. 2 - The eTech Company is a fairly recent entry in the...
Knowledge Booster
Similar questions
- Benefits and Costs of Buying vs. Renting Reem & Kareem are trying to decide whether to rent or purchase housing. Reem favors buying and Kareem leans toward renting, and both seem able to justify their particular choice. Reem thinks that the tax advantages are a very good reason for buying. Kareem, however, believes that cash flow is so much better when renting. See whether you can help them make their decision. Does the home buyer enjoy tax advantages? Explain. Discuss Kareem’s belief that cash flow is better with renting. Suggest some reasons why Reem might consider renting rather than purchasing housing. Suggest some reasons why Kareem might consider buying rather than renting housing. Is there a clear-cut basis for deciding whether to rent or buy housing? Explain why or why not.arrow_forwardRedmayne Plc prepares an annual master budget each November, setting budgetary targets for the following year. At the end of each year the company compares the actual costs incurred to the budgeted costs. Every year Redmayne Plc finds that many employees complain about the budgetary targets. Explain why employees may feel unhappy about budgetary targets and suggest three actions that Redmayne Plc can take to encourage employees to accept the budget and strive to meet or surpass the budgetary targets.arrow_forwardJune is looking into buying her first home. She is shown a number of houses on the market, but the market appears to be sluggish because there are so few buyers. Interest rates are steady and June has several good prospect homes to choose from at reasonable prices. June is in a... O Seller's market O Lender's market O Builder's market O Buyer's marketarrow_forward
- Generally speaking, using market experiments and pilot testing, when possible, is good way for firms to accurately estimate the true impact that a price change will have on their sales? True Falsearrow_forwardComerstone Solutions, LLC. is deciding between developing an advanced thought-activated software, or a basic voice-activated software. Since the thought-activated software is complicated, it only has a 30% chance of actually going through to a successful launch, but would generate revenues of $50million if launched. The voice-activated software is simple and hence has a 80% chance of being launched but only generates a revenue of $10million. Assume that an unsuccessful product launch will generate no revenue. The complicated technology costs 10million, whereas the simple technology costs 2million. (However...) Suppose Cornerstone Solutions, LLC. learns that the complicated technology can be made more stable with a few tweaks increasing the price to 15.5 million and increasing the probability of a launch to 50%. Given the new costs and probabilities of launch for the complicated software, which technology would the firm rather invest in now? O The simple voice-activated software O The…arrow_forwardMichael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. 1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA? A. 50% OFF B. 40% OFF C. 20% OFF D. 30% OFF E. NONE 2.What should be the strategy of LAZADA? A. 50% OFF B. 40% OFF C. 30% OFF D. 20% OFFarrow_forward
- A used car salesman has the following typical strategy for selling cars.His car is really worth £5000. But he starts his negotiations with a buyer byasking for a starting price of £6000. He then negotiates the price down to £5750at which point the buyer is happy to buy the car. What heuristic is the salesmanexploiting?arrow_forwardWhat is the main reason lenders pay borrowers' property taxes through a pre-paid escrow account? It prevents a tax lien from being applied to the home. The tax lien would be senior to the mortgage lien. It prevents the borrower from refinancing with another lender because they would lose all of their escrow funds. It allows the lender to earn interest on the pre- paid tax money as itsits in the account. It allows the lender to take advantage of corporate tax deductions.arrow_forwardEconomics Daegu considers producing electric razors for men. If the market demand is high, he would get a return of $100,000, but if there were a low demand for this type of razor, he would lose $60,000. Daegu also considers the possibility of ordering a market survey to gather additional information about the market demand. The survey includes a sophisticated questionnaire administered to a test market and costs $5,000. Daegu believes that there is a 62:38 chance that the market information will be favorable (i.e., predicting a high market demand) and unfavorable (i.e., predicting a low market demand). Furthermore, the probabilities of a favorable survey given a high market demand and an unfavorable survey given a low demand are both 0.8. Daegu is not sure if the value of the survey is worth the cost Draw the decision tree and advise Daeguarrow_forward
- Ellen is a leading comedian in the USA. A movie producing company and a TV network both want exclusive rights to her latest comedy series. The TV network is willing to pay a single lump sum, but if she signed with the movie company, the sum she receives will depend on how the market responds to her series. The network is willing to pay a flat $900,000-00. The movie company is prepared to pay $200,000-00, $1,001, 000-00, and $3,000,000-00 for a ‘Minimal Hit’, ‘Average Hit’, and ‘Massive Hit’, respectively. The statisticians are forecasting a 30% probability of a minimal hit, 60% for an average hit, and a 10% for massive hit. Required: a) Construct a decision tree of the above situation clearly identifying the decision and chance nodes. b) What are the expected payoffs for each decision and what would be your recommendation to Ellen? c) If Ellen had the relevant information on all the possibilities, what would be her expected payoff? d) What price would you recommend she pays to acquire…arrow_forwardYou are entrusted with deciding whether to make or buy software. The make decision has a setup cost of $15,000 and a monthly maintenance cost of $1,200. A vendor will sell the software for an initial cost of $11,400 and a monthly cost of $3,000. For how many months must the company use this software to support a make decision?arrow_forwardWhat would it cost an insurance company to replace a family’s personal property that originally cost $113,000? The replacement costs for the items have increased by 12 percent.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,