Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
bartleby

Concept explainers

Question
Book Icon
Chapter 2, Problem 29P
Summary Introduction

To find: The combination of price and advertising that maximizes the profit.

Profit maximization:

The combination of inputs and outputs an organization must consider in a way such that it provides the maximum profit. It involves the efficient use of the resources present.

Blurred answer
Students have asked these similar questions
The owner of a retail store that specializes in school supplies plans to buy TV ad time during the broadcast of Wheel of Fortune, a game show that has a rating of 20. It reaches 15,000 people in the primary target audience and a 30-second spot costs $500. What is the cost per thousand (CPM) of the show? 1) $33 2) $133 3) $30 4) $23 5) $750 Dravinur Dnn
Our class has found a local store that would like to sell our student's totes. We decide that we will sell her the totes for $8 (our sell price which becomes the retailers unit cost). The retailer calculates her sell price (price to consumers) by using Mark Up pricing.  Her Mark Up (%) is 85%.  What will be the retailer's sell price?  Round to the nearest WHOLE number.  Do not enter $.  Do not enter cents.
A TV program has a rating of 17.6. With approximately 118.4 million television households in the United States as of 2016, what is that program’s CPM if a 30-second commercial costs $600,000? Now assume that an advertiser’s target audience consists only of people aged 25 to 54, which constitute 62 percent of the program’s total audience. What is the CPM-TM in this case?
Knowledge Booster
Background pattern image
Operations Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,