Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 2, Problem 1SC
Summary Introduction
Case summary:
The S Designs is a for-profit company that was founded as a social entrepreneurship by Person L. The entrepreneurial business principles are utilized to run the organization for a social value. The social mission of the company was to create a social change for the women in Country U by providing them educational opportunities.
The company employs women for nine months that helps them to save for their college tuition fees. The sandals that the company selected for Design S was the ribbon sandals that targeted the consumers who liked for the contribution to a worthy cause.
Characters in the case:
- S Designs
- Person L
- Country U
To define: The target market for Design S sandals.
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