Company BB is a transportation company that has created a new marketing plan in order to get back the market share and for the popularity of the company. In 2007 the company found that the preference of the customers is on the low and fast transportation facility. The company targeted the young and tech-savvy customers. A strategy was created by the company for revitalization of the transportation industry. The company made many promotions and provided offers with low costs in order to retain their customers. However, Company BB played a large role in the industry though they had a huge competition. Characters in the case: Company BB To discuss: The strength, weakness, opportunities, and threats of Company BB.

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Did the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…

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Chapter 2.1, Problem 1VC

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Case summary:

Company BB is a transportation company that has created a new marketing plan in order to get back the market share and for the popularity of the company. In 2007 the company found that the preference of the customers is on the low and fast transportation facility. The company targeted the young and tech-savvy customers.

A strategy was created by the company for revitalization of the transportation industry. The company made many promotions and provided offers with low costs in order to retain their customers. However, Company BB played a large role in the industry though they had a huge competition.

Characters in the case:

Company BB

To discuss: The strength, weakness, opportunities, and threats of Company BB.

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Did the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…

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