EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 19, Problem 19.8CTE
Summary Introduction

To discuss: The H analysis and the cultural difference of three countries with Country U.

Introduction:

The way to conduct the analysis of the differences of culture among the countries is termed as H analysis.

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